A Family Business Built on Trust

South Coast Jap Autos is a proud family-run business based in Camberley, Surrey, specialising in premium Japanese import vehicles. Built on honesty, trust and exceptional customer service, we are passionate about helping our customers find high-quality vehicles at competitive prices.
Our journey began in Southampton, where we established a strong reputation for supplying carefully selected, low-mileage Japanese imports backed by honest advice and a personal approach. As our customer base continued to grow across Camberley, Farnborough, Farnham, Guildford, Woking, Bracknell, Aldershot, Fleet, Basingstoke, Reading and the surrounding areas, we relocated to Camberley in 2023 to better serve customers throughout Surrey, Hampshire, Berkshire and across the UK.
As a small independent family business, we take great pride in offering a level of service that larger dealerships simply can’t match. Every vehicle is personally hand-picked for its quality, condition and reliability, ensuring complete peace of mind for every customer.
We specialise in sourcing some of Japan’s most sought-after vehicles, including the Toyota Vellfire, Toyota Alphard, Toyota Estima, Toyota FJ Cruiser and Nissan Note, alongside a carefully selected range of premium BMW models. Whether you’re searching for a luxury MPV, a practical family vehicle or a unique Japanese import, our carefully chosen stock offers exceptional quality and value.
At South Coast Jap Autos, we believe buying a car should be a straightforward and enjoyable experience. Our friendly, no-pressure approach, transparent advice and commitment to customer satisfaction have earned us the trust of motorists across the South East and beyond. Much of our business comes from repeat customers and personal recommendations—a testament to the relationships we’ve built and the service we continue to provide.
When you choose South Coast Jap Autos, you’re not just buying a car—you’re buying from a family business that genuinely cares about helping you drive away with the right vehicle.

Important!

Directions: We are the first building on Lyon Way, known as Regus. At the traffic lights, turn left, then take the first left, followed by the first right.